We are so proud to have partnered again this year with the SickKids Foundation on another amazing campaign. This serves as a continuation to last year’s spot featuring “Undeniable” by Donnie Daydream with a newly produced cover of “Hurt” by Johnny Cash from The Music Project Choir.

Directed by Mark Zibert, it features the daily life-and-death battles of actual patients, their families and medical staff at the hospital.