In a category that often competes on price and practicality, Tempo, Europe’s leading tissue brand o, is shifting the conversation to something bigger: how a tissue can be a moment of empathy.

The ‘Taxi’ campaign celebrates the quiet power of everyday heroes – the people who instinctively support others through life’s ups and downs. The song? ‘Fallin In’ by Shy Miranda (written by Morgan Harper-Jones)

Not all superheroes wear capes—some carry tissues.